Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guesswork from putting your strategic plans together?

Mr. Powell spent much of his career helping marketers drive strategic advantage through a clear focus on the customer supported by best in class analytics. Whether it’s consumer-packaged goods, high-tech, financial services or any other industry his strategic marketing expertise can be used as a guide for all marketers to make better decisions to deliver more revenue and profit from their marketing actions.

Mr. Powell is President and Founder of ProRelevant (http://www.ProRelevant.com), a company specializing in delivering critical advanced analytics software and consulting for major, global brands to help them improve their revenues, profits, brand and share. The company has offices in Atlanta, GA, Charlotte, NC, Singapore and Bangalore, India.

He has written a number of books, including Marketing Machine: The Secret History of the Future of Marketing, Marketing Calculator: Measuring and managing your return on marketing investment and ROI of Social Media: How to improve the return on your social marketing investments, both published with John Wiley & Sons.